MASF · Shanghai Masf IoT Technology Co., Ltd.
From Coating to Complete DevicesOne Factory · Full Stack
A vertically integrated print manufacturer.Nano coatings · Thermal materials · Smart printers · AI content
Core Product Lines
Five product lines, one complete value chain
Five product lines, one industrial chain.
Full-Chain Capability
From formula to finished product, all under one roof
From formula to finished product — the whole chain under one roof.
Material formula R&D
Coating Formula Iteration
Substrate coating process
3 Professional Coating Lines
Printer hardware development
Complete-Machine ODM
Firmware / Algorithms / PCBA Mainboard
Chip-Level Control
AI image & voice generation
Multimodal Capabilities
Full-set ODM delivery
Custom Housing + Private APP
Most competitors do only one part.
We deliver the entire chain.
Product Center
Source Factory · Full-Stack R&D
Off-the-shelf · OEM Processing · Custom R&D
Inkjet Printing Substrates Series
In-house 10–30nm porous cationic nano ink-lock coating suppresses ink bleed, offers high transmittance, and achieves waterproofing via cationic electrostatic adsorption. Formulas adjustable on demand and fully customizable.ink absorption speed, transmittance, waterproof & abrasion ratings, anti-bleed metrics— tailored to your substrates, inks and printers.
| Product | Description | Applications | Status |
|---|---|---|---|
| RC Photo Paper Waterproof resin-coated photo paper | Glossy / matte / fine-art finishes in multiple specs, photo-grade output | Photo printing, albums, fine-art prints, ID photos | In Stock |
| PET Inkjet Film Transparency film | PET 100–125μm, highly transparent and printable, coating non-flaking | Signage, packaging proofing, projection, industrial marking | In Stock |
| TPU Heat-Transfer Film | Non-sublimation process: print directly, then transfer to fabrics / curved surfaces | Apparel personalization, gifts, bags | In Stock |
| Water-Decal Paper | Non water-slide process; flat water-transfer decal printing | Crafts, models, gift surface decoration | In Stock |
| Specialty Inkjet Media | Coating formula tuned to customer-specified substrates, inks and equipment | Special substrate expansion | Custom R&D |
Thermal Printing Materials Series
Five core technical capabilities: controllable temperature / high-temperature resistance / alcohol resistance / multi-color / phenol-free (BPA / BPS-Free).
| Product | Core Capabilities | Scenarios | Status |
|---|---|---|---|
| Dual-Color Thermal Paper | 57 / 80mm width · 40 / 50mm roll dia. · 20 / 25m | POS / catering / logistics dual-color | In Stock |
| Dual-Color Synthetic Thermal Paper | High-durability label scenarios | Used by a leading coffee brand | In Stock |
| High-Temperature Synthetic Paper | No spontaneous color development at 90℃ · phenol-free & BPA-free | Used by a leading bubble-tea label brand | In Stock |
| Thermal Wash-Care Labels | Apparel / home textile wash-care labels | Textile industry | In Stock |
| Double-Sided Thermal Paper | Print on both sides | Double-sided information carrier | In Stock |
Smart Devices & Consumables
For B2B catering, retail, food delivery, logistics & warehousing: 58/80mm widths + WiFi/4G dual connection + device-as-a-service entry: every unit sold drives continuous consumable repurchase.
Full model range: MASF-588E / 588EH / 588EHC (58mm tear-bar) · MASF-80E / 80EHC / 80EHBC (80mm auto-cutter)
Ecosystem compatibility: Meituan / Ele.me / Ele.me Retail / Douyin + Douyin Laike / Taobao Shangou / JD Miaosong / Maitian / Weimob (in progress); POS / SaaS: Meituan Smart POS / Holala / Yinbao / Qingyun Juxin, etc. Compatible with SPRT, MSONE, Zhike, Dadian, Zebra, Xinye and other mainstream dual-color printers — existing devices can directly use our dual-color consumables.
Solutions
Four industries, deep-fit scenarios
Consumer Electronics
Clients: camera brands, kids camera brands, AI toy manufacturers, anime card printer manufacturers, smart hardware brands
Pain points: AI model integration is hard, APP-hardware adaptation is costly, consumers are picky about photo quality, and complete-machine cost is sensitive.
Why us: Hardware + AI model + MASF APP + matching photo paper — all four from the same source; full ODM private-label support.
Advertising & Creative Goods
Clients: Cultural & creative brands, trendy toys / anime, ad agencies, gift customization, laser / transparent card / RC photo paper users
Pain points: Specialty media (laser / transparent / RC) hard to source, AI filter effects hard to replicate at scale, long cross-APP printing paths.
Why us: Own factory producing multi-material photo paper + in-house AI filter APP + MASF APP one-tap cross-app printing — change one layer without coordinating three suppliers.
Foodservice · Retail · Logistics
Clients: Restaurant chains, retail stores, logistics & express, fresh e-commerce, supermarkets, delivery platforms
Pain points: Strict compliance for receipt / label consumables, BPA-Free / EUDR hard to meet for export, complex multi-store platform integration.
Why us: In-house BPA-Free thermal coating formula + cloud printer hardware (WiFi / 4G / Bluetooth) + platform / in-store system integration (Meituan / Holala / Yinbao, etc.) + one-stop receipt & label consumables.
Industrial Substrates & Manufacturing
Clients: Label printers, imaging output providers, industrial companies with specialty media, formula R&D seekers
Pain points: A substrate in hand that market coatings won't work with; export bisphenol compliance; long formula development cycles; no one-stop supplier for materials + equipment.
Why us: Custom coating R&D + 10,000 m² in-house base + 3 professional coating lines + cleanroom — from formula to mass production, standard lead time 30 days.
R&D & Manufacturing
The foundation of full-chain R&D is built by us
From material formulas to algorithms, mainboards and AI models — every layer is in our own hands.
Three R&D Labs
Polymer Materials R&D Lab
Focused on 10–30nm porous cationic nano ink-lock coatings, dual-color polymer composite color-development materials and water-based eco coating systems
Key invention patent ZL202110680347.5 (Thermally Regulated Thermal-Dye Material, granted 2023)
Adhesive R&D Lab
Interface adhesive R&D for coatings & substrates · improved coating adhesion · compatible with multiple substrates (RC / PET / PP / laser film, etc.)
Supporting non-flaking / waterproof & abrasion-resistant metrics
Application Materials R&D Lab
Coating compatibility assessment · media adaptation · post-print process evaluation (lamination / die-cutting / binding compatibility)
Ensuring consistency between coatings, media and post-print processes
Five Software R&D Tracks
Software Dev
MASF APP full-stack development · cross-platform integration · microservice architecture
Image Algorithms
DPI full-frame image splitting · high-precision recognition · scene understanding · real-time object detection
Print Commands
Algorithms / PCBA mainboard / AI models · firmware / driver development · color management · board-level chip control
AI Models
Voice-to-image / multimodal fusion · computer vision · NLP · TTS / ASR / translation
MASF APP
iOS / Android dual platform · one-tap cross-APP printing · private-label support
News & Videos
Coverage from Government and Media
The coverage below was published publicly by third-party institutions. Click the card to verify the original.
Better Business Environment Helps Enterprise Break Through Thermal Printing Technology (original headline in Chinese)
「The original thermal materials could only express black. What we make now is a temperature-controllable thermal polymer material: when materials of different colours are mixed and the temperature is controlled, the low-temperature zone shows one colour and the high-temperature zone another — producing colour images.」 (translated from the Chinese original)
— Chen Xi, co-founder of Shanghai Masf IoT Technology Co., Ltd., in an interview published on the official website of the Shanghai Qingpu District People's Government
Read the original on the government website →FAQ
3 system certifications + EUDR compliance documentation: ISO 9001 (GB/T 19001-2016 / ISO 9001:2015, No. 04326Q00867R101, holder Jiaxing Kuangshi Nano New Materials) / FSC chain of custody (FC-COC-001910, RR-COC-003252) / PEFC chain of custody (SGSCH-PEFC-COC-110034); EUDR (EU Deforestation Regulation, per (EU) 2023/1115) compliance documentation is available on request.
17 third-party test reports: RoHS × 4 (MASF thermal consumables, CANPC26004390601/602/605/606) + BPA / BPS × 13 (thermal film / thermal paper / liner / thermal thin film, SHAEC2573691201–203 / 2573768701–703 / 2574790601–603 / 605–608).
Original documents available on request — see "About Us → Qualifications, Honors & Compliance Reports".
About Us
About MASF
MASF is a source enterprise deeply engaged in the complete printing industry chain,
— not just a single consumable or hardware vendor. We use smart printing devices as the terminal entry and sales carrier,
adapting coating formulas to diverse substrates, paired with deeply customizable AI-APP content,
delivering "materials—hardware—software—AI" integrated printing solutions, with full ODM private-label support.
Brand Story
Vision: Through the deep integration of materials, AI, software and hardware, we provide printing solutions with instantly changeable colors — pushing beyond the boundaries of traditional printing.
Starting from materials innovation
Asthe original manufacturer of dual-color thermal materialswe hold proprietary patented thermal polymer composite color-development materials, achieving the industry breakthrough from mono to dual color.Inkjet materials are developed in-house too: 10-30nm porous cationic nano ink-lock coating fits dye/pigment inks, covering RC photo paper, PET film, diamond laser, water decals, TPU heat transfer and more — photo-grade output.
Integrating AI technology
In-house multimodal fusion large model (voice/image/text) + computer vision + NLP — giving hardware intelligence and boosting efficiency.
Full-stack software services
In-house IoT management backend: multi-tier distribution, AI product definition, billing, OTA upgrades; in-house APP: network setup, Bluetooth connection, image processing — fitting multiple consumer electronics products.
Self-developed hardware design
Chip selection & circuit design · PCBA mainboard R&D · structural & industrial ID/MD customizationAll three core stages fully in-house — hardware completely self-controlled inside and out. 10,000 m² plant + Class-10,000 cleanroom ensure quality.
Development History
Since our team came together in 2019, every step has focused on printing solutions with instantly changeable colors".
MASF team formed
At founding, established the direction of materials + hardware + software. Starting from materials innovation, we self-developed thermosensitive polymer composite color-developing materials. The company was incorporated in July 2020.
Patented Two-Color Thermal Materials
Dual-color materials achievedindustry-iteration coverage. Key invention patent ZL202110680347.5 (Thermally Regulated Thermal-Dye Material, granted 2023).
Breakthrough in B-end food service market
In-house dual-color thermal cloud printers hit the market,achieving scaled commercial deployment. Compatible with Meituan / Holala / Yinbao / Maitian and other mainstream POS systems.
Breakthrough in C-end consumer market
Applied dual-color thermal technology tokids cameras— building integrated solution capability.
All in AI — global launch
In-house multimodal AI models reached key milestones; Grade-A taxpayer (2025); all-in on smart hardware, accelerating commercialization.
Breakthroughs in both AI smart hardware matrix and inkjet materials
Developed multiple in-house AI smart hardware products; inkjet material R&D breakthrough; awardedSpecialized & Innovative SME (recognized by Shanghai Municipal Commission of Economy and Informatization); a utility model patent was granted for the paper-feed guiding structure of our kids-camera printing module (CN224089919U).
Positioning
Full-stack technical service framework — three-layer architecture.
Powering both consumer and business scenarios
Print algorithms + AI multimodal + full chain
Self-developed thermal material tech as foundation
Two-base layout
Room 1902, Nos. 5 & 29, Lane 8900, Yinggang East Road, XiaYang Subdistrict, Qingpu District, Shanghai
Unified Social Credit Code 91310118MA1JNR8W8X · Customs registration 3120960AEU · Main business: AI software/hardware R&D / import-export trade
No. 658, Tianning Avenue, Tianning Town, Jiashan County, Jiaxing, Zhejiang
10,000 m² plant · 10 fully automated coating lines · cleanroom · standard lead time 30 days · original manufacturer of dual-color thermal
Qualifications, Honors & Compliance Reports
4 enterprise qualifications · 6 corporate honors · 2 system & product certifications + EUDR compliance documentation + 17 third-party test reports (originals shown with images). All original documents available on request.
I. Enterprise Qualifications (4)
II. Corporate Honors (6)
III. System Certifications & Test Reports (3 certifications + 17 reports · 13 originals displayed)
All test reports are issued by third-party agencies with CNAS / CMA accreditation (SGS etc.), covering thermal film / thermal paper / transparent film / liner product lines; RoHS per GB/T 26572-2011. Originals below match the numbers one-to-one — click to enlarge. For any full original, contact lupengfei@kymasf.com.
Click any image to enlarge the original. Chinese and English versions of the same test item are consolidated. Also holding 3 granted patents (1 invention patent + 2 utility models) / 14 software copyrights.
Contact Us
Tell us what you want to build
Covering all four needs — materials, hardware, software and AI. We respond within 48 hours.
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📧 Email: lupengfei@kymasf.com · 📞 Tel: 15201928029
🏭 Shanghai AI Software & Hardware R&D Center · Jiaxing (Zhejiang) Materials R&D & Manufacturing Base
